The Edublox Dubai clinic is situated in the cosmopolitan Jumeirah Lake Towers district of Dubai.

Former English teacher and franchisee of the Dubai clinic, Majd Atassi noticed a gap in the market for educational intervention programmes. “This is a very new concept for parents in Arab countries, few people know how to help children with learning problems. They also have high expectations for their children and want them to achieve,” she said in an interview.